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Privacy Notice

How we use and protect your personal information

Ceroc is a membership club and everyone who attends is required to complete a membership form. This allows us to provide our services to you.

This page explains how we use your personal information and your legal rights.

Last updated: 16 May 2018


Who we are and who to contact

Ceroc operates on a franchise basis generally on a geographical basis and each franchisee operates an installation of the Ceroc membership database. When you first join Ceroc you will be added to their database. If you visit a venue operated by another franchisee then they will register your membership card in their database.

Your personal details are not shared between franchises - the applicable Data Controller and your first point of contact is the franchise operator of the class or event who you have joined or visited as an existing member.

It's easy to identify who they are and get in touch

  1. Use our CLASSES or EVENTS finder. The venue details will include a contact name, email and telephone number.
  2. Emails from their membership database such as newsletters will include details of who they are and how to contact them.
  3. When you attend there will be a sign displayed on or near the entrance desk that says who the franchisee is.

When you get in touch it will help to quote your membership number.

For further assistance you can also contact the franchisor, Ceroc Enterprises Ltd who can be contacted in writing at 77 Fernhead Road, London, W9 3EA or telephone 020 8969 4401.

If you have purchased merchandise from our website or bought a ticket for an Escape weekender then the Data Controller is Ceroc Enterprises Ltd.

Explaining the legal bases we rely on and how we use your information

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

Legitimate interests

We require your personal information to pursue our legitimate interests in a way which is reasonably expected as part of running our business as a membership club and which does not materially impact your rights, freedom or interests.

We combine the general attendance history of many members to identify trends and ensure our classes and events are successful.

We will use your attendance history to send relevant notifications about class changes or closures, and for sending personalised offers. You can choose whether to receive these or not.

Photographs and video may also be taken at our events and published on our website and social media pages to show potential members what we do. We never intend to embarrass anyone, you'll be able to see this is happening and you can object at anytime. 


We send useful information by email and some franchise operators occasionally send text messages. You can easily 'opt out' of receiving messages at anytime.

Contractual obligations

In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order a DVD from our website, we’ll collect your address details to deliver your purchase.

Vital Interests

This legal basis for processing information exists primarily where information (your name, address, date of birth) is shared to protect your life. For example, in the unlikely scenario that you have a serious accident or illness at one of our events and we request the emergency services then we would need to disclose what we know to them.

Legal Obligation

If the law requires us to, we may need to collect and process your data. For example, we may need to pass on details of people involved in fraud or other criminal activity to law enforcement.

Sharing your personal information

We won't share your membership information outside of the Ceroc organisation unless it is in your vital interests (e.g. medical emergency) or we are legally obliged to do so.

The Ceroc organisation includes the franchise operator(s) where you dance, the franchisor (Ceroc Enterprises Ltd) and our membership database provider (Reklaw-UK Ltd). 

How long we keep your personal information

We will keep your personal information for as long as you are a member of Ceroc.

If you end your membership then we need to keep your information for up to 7 years for these reasons:

  1. To respond to any questions or complaints.
  2. To maintain records for legal and financial reasons.

Your rights over your personal information

You have the right to request:

  • Access to the personal information we hold about you, free of charge in most cases.
  • The correction of your personal data if incorrect, out of date or incomplete.
  • The erasure of your personal data in certain circumstances such as where processing is based on consent and you withdraw that consent.
  • The erasure of your personal data when we are relying on legitimate interests as our basis for processing, you object to the processing of your data, and there is no overriding legitimate interest for us to continue this processing.
  • That we stop using your personal information for direct marketing (either through specific methods, or all methods).
  • That we stop any consent-based processing of your personal data after you withdraw that consent.

To make a request, please see WHO WE ARE AND WHO TO CONTACT above.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all methods, or selected methods. We must always comply with your request.

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice.

How to stop the use of your personal data for direct marketing

Our main method of keeping in touch with you is by email.

Some franchise operators may also use SMS / text messaging for some messages.

These are the main ways to receive free class vouchers and be informed of Ceroc activities. If you aren't currently receiving these messages and you would like to then please contact the applicable franchise operator of the classes/events that you are interested in.

You have the right to ask us to stop sending you messages

If you ask us to stop then we will stop.

If you would like to stop receiving emails then click on the "Unsubscribe" link. This might be at the bottom of the email. This will unsubscribe you from emails from that franchise operator.

If you have received a text message and don't want any more from that franchise operator then reply with the word "STOP".

You can also contact the applicable franchise operator via the contact methods explained in WHO WE ARE AND WHO TO CONTACT

The right to lodge a complaint with the regulator

You have the right to lodge a complaint with the regulator.

In the UK this is the Information Commissioner’s Office (ICO)

See https://ico.org.uk/concerns or call them on 0303 123 1113.

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